The phrase “Employer of Choice” is a common refrain from Human Resources departments keen to ensure their organisation attracts and retains the best talent in the market. Yet, given the massive upheaval in business processes and the employment market due to the Covid pandemic, what does it actually mean in the current climate?
Despite the change in business conditions in 2020, many of the traditional factors that influence employees’ views on their workplace remain the same. This year’s Australian Business Awards’ Employer of Choice category for example, will be judged by the following criteria:
- Organisational Culture & Leadership
- Employee Education, Training & Development
- Employee Health, Safety & Satisfaction
- Performance Management
- Recognition & Remuneration.
Nothing particularly new here, but what all the above aim to promote is ‘Employee Engagement’ – in essence making your employee feel valued and aligned to the overall business objectives. A recent Gallup poll in the US (published before the pandemic hit, incidentally), found that:
“Employee engagement is determined by factors such as feeling clear about your role, having the opportunity to do what you do best, having opportunities at work to develop, enjoying strong co-worker relationships and working with a common mission or purpose.”